Hoi An Shopping Guide: Markets, Tailor Shops & Best Souvenirs to Buy
Beyond its ancient architecture and rich food culture, Hoi An Ancient Town is a shopper’s paradise. Known historically as a bustling international trading port, Hoi An continues its vibrant tradition today with bustling local markets, famous custom tailor shops, artisan leather workshops, and colorful night markets.
Whether you want a custom-tailored suit, handmade leather shoes, or unique silk lanterns, here is your ultimate guide to where to shop and what souvenirs to buy in Hoi An.
1. The Best Markets in Hoi An
Hoi An Central Market (Chợ Hội An)
Located along the Thu Bon Riverbank, Hoi An Central Market is the beating heart of local daily life. Divided into fresh food, spices, seafood, and souvenir sections, it offers an authentic glimpse into local trade.
- What to buy here: Local spices (chili sauce, green tea), fresh fruits, dried seafood, straw bags, and affordable local snacks.
- Tip: Visit early in the morning (6:00 AM – 8:00 AM) to experience the lively morning atmosphere.
Hoi An Night Market (Chợ Đêm Nguyễn Hoàng)
Located on An Hoi Islet across the bridge, this night market comes alive every evening from 5:00 PM until 10:00 PM under a canopy of hundreds of glowing lanterns.
- What to buy here: Foldable silk lanterns, bamboo crafts, ceramic jewelry, custom wooden stamps, and street food snacks.
2. Custom Tailoring & Leather Goods
Hoi An is world-famous for its rapid and high-quality custom tailoring services. You can get a tailored suit, dress, or leather boots made to measure within 24 to 48 hours.
Top Custom Tailor Shops
- Yaly Couture: High-end tailor shop known for premium fabrics and impeccable suits (47 Nguyen Thai Hoc Street).
- Bebe Tailor: Excellent customer service with multiple fittings to ensure a perfect fit (05-07 Hoang Dieu Street).
- A Dong Silk: Popular for classic menswear and business attire with quick turnaround times (62 Tran Hung Dao Street).
Handmade Leather Goods
In addition to clothes, skilled artisans craft custom leather shoes, boots, jackets, and bags according to your preferred design or photo reference. Popular spots include Friendly Leather Shop and Tu Chi Leather.
3. Iconic Souvenirs to Take Home from Hoi An
| Souvenir Item | Why Buy It? | Where to Buy |
|---|---|---|
| Silk Lanterns | Foldable, colorful, and light to pack in your suitcase; the iconic symbol of Hoi An. | Hoi An Night Market, Tran Phu Street. |
| Thanh Ha Ceramics | Handmade pottery cups, vases, and terra-cotta whistles made in Thanh Ha village. | Thanh Ha Pottery Village, Old Town craft shops. |
| Tailored Clothing | Custom-made suits, linen dresses, or shirts tailored precisely to your measurements. | Local tailor shops across Ancient Town. |
| Coconut & Bamboo Crafts | Eco-friendly coconut bowls, bamboo utensils, and woven straw bags. | Central Market, Riverside stalls. |
| Hoi An Chili Sauce (Tương Ớt Hoi An) | Sweet, sticky, and spicy chili sauce with sesame seeds—a local culinary staple. | Hoi An Central Market, local spice shops. |
4. Smart Shopping & Bargaining Tips
- Bargain Gently at Markets: Haggling is normal in open markets like the Night Market. Start by offering around 60%–70% of the initial price and negotiate with a smile.
- Fixed Prices at Tailors: Tailor shops usually have fixed prices depending on the fabric quality. Always request at least 1 or 2 fitting sessions to get the adjustments right.
- Check Lantern Quality: Make sure the wooden/bamboo frame is sturdy and the silk is smoothly glued before paying. Most vendors will fold them flat for travel.